Roscioli NYC

From culinary production to farm-based hospitality.

Fijordo helped Roscioli NYC connect with strategic opportunities that aligned with our culinary vision. Their thoughtful guidance and platform brought meaningful partnerships that elevated both our reach and impact.

Alessandro, Roscioli NYC

Roscioli NYC

The situation

Roscioli NYC had deep culinary expertise and strong relationships with producers across Italy. The business started with a farmer-support model, acquiring land and creating products. But the real opportunity was bigger than production. Farmland could become a platform for guests, stories, and immersive experiences. They needed someone to help shape that shift.

Roscioli NYC farm
Roscioli NYC culinary experience
Roscioli NYC hospitality

The challenge

Farmland was a production asset, not a destination. Adding accommodations and hospitality without a cohesive plan risked diluting the brand. The guest experience had no unified narrative tied to Roscioli’s culinary philosophy. And while the community was growing, it stayed anchored to the farm and traditional restaurant and retail channels. Without a clear hospitality strategy, expansion would stay fragmented, and the farm’s full potential would sit unused.

What Fijordo did

What Fijordo did

Fijordo partnered with Roscioli NYC to build a hospitality model on top of the existing farmer-support platform.

  • Hospitality-led expansion model: Shaped a strategy integrating accommodations, programming, and guest experience into the existing farm operations
  • Farmland activation: Advised on repositioning farmland as a destination, aligning space, food, and storytelling into a single guest narrative
  • Accommodation and experience strategy: Defined the framework for on-site stays and curated programming tied to Roscioli’s culinary identity
  • Platform connection: Facilitated strategic alignment between Roscioli and Glen Falls House in Upstate New York, resulting in a curated dinner experience for customers and clients on-site

The results

Roscioli NYC moved from a production-only model to an integrated hospitality platform rooted in its culinary identity.

Outcomes

  • Expanded farmer-focused model into hospitality and experiential use
  • Defined accommodation and guest experience strategy for farmland
  • Activated farmland as a destination, not just a production site
  • Established new hospitality partnerships through Fijordo's platform
  • Hosted a branded, community-driven dinner at Glen Falls House, activating two Fijordo platform partners

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