Layland RV Park

From single-site RV park to event-driven expansion strategy.

Fijordo helped us step back and think more intentionally about how we grow — from partnerships to guest experience. Their long-term perspective and understanding of community-driven projects helped us clarify where we're headed and who we should be building with.

Matt, Layland RV Park

The situation

Layland RV Park had a solid operating foundation and a clear sense of identity. But they were at an inflection point. The business worked at a single-site level. The question was whether it could scale without losing what made it work in the first place. They were also exploring events as a complementary revenue channel, but hadn’t figured out how that fit into the bigger picture.

The challenge

The problem wasn’t execution. It was direction. Where should the next sites go? How do you structure expansion and still stay community-driven? How do you add events without diluting the brand guests already trust? Without answers, growth would be reactive. Partnerships would be misaligned. And when capital conversations came, they wouldn’t be ready.

What Fijordo did

Fijordo worked with Layland to build a growth strategy that matched their brand and values.

Site selection strategy: Developed criteria for future locations aligned with community goals and brand identity
Investor introductions: Facilitated introduction to aligned investors and supported early capital conversations
Event-driven business model: Built a business plan integrating programming, guest experience, and revenue into the expansion vision
Growth positioning: Strengthened the narrative and financials for future capital raises