Liv.Connected

From residential modular product to hospitality market entry.

Fijordo helped us see the opportunity beyond residential. Their guidance on positioning, pricing, and partnerships gave us a clear path into hospitality.

Liv.Connected

Liv.Connected

The situation

Liv.Connected had a strong modular product line built for the residential market: the Via ($81K–$125K, 200–400 sqft tiny homes, truck-deliverable, 3 exterior styles), the Conexus ($85K+, 1BR with cathedral ceilings, soil screw foundation, 30+ year lifespan), and the CIVI luxury cabin (340 sqft, king bedroom, covered porch, off-grid and solar options). The products were proven for residential. But hospitality buyers — operators, developers, landowners — think differently. Pricing models, deployment logistics, and use-case storytelling all needed to shift.

Liv.Connected modular cabin exterior
Liv.Connected unit interior layout
Liv.Connected hospitality deployment

The challenge

The product was solid. The positioning wasn’t. Hospitality buyers don’t shop for square footage — they evaluate revenue per unit, deployment timelines, and guest experience. Liv’s residential pricing and sales process didn’t translate. Without repositioning, the products would compete against purpose-built hospitality units on the wrong metrics. And without relationships with operators and developers, there was no path to the right conversations.

What Fijordo did

What Fijordo did

Fijordo worked with Liv.Connected to define exactly where and how their modular product fits in the hospitality market.

  • Market repositioning: Shifted the product narrative from “modular housing” to “revenue-generating hospitality asset” — framing that resonates with operators and developers
  • Hospitality deployment: Connected Liv directly with Someplace Upstate (Marlboro, NY) for cabin deployment — platform connecting manufacturer with operator for overnight capacity
  • Pricing and deal structures: Advised on pricing models and contract frameworks aligned with hospitality economics (revenue per unit per night, not residential sale price)
  • Partnership facilitation: Facilitated partnerships with global retail and furniture brands for hospitality-grade interior solutions
  • Platform introductions: Activated developers, operators, and landowners from our network ready to explore modular deployment for glamping, retreats, and farm stays

The results

Liv.Connected moved from residential-only to active hospitality deployments with operators buying on different terms for different reasons.

Outcomes

  • Secured hospitality deployment at Someplace Upstate (Marlboro, NY) — cabins positioned as overnight revenue assets, not residential purchases
  • Repositioned product line (Via, Conexus, CIVI) with hospitality-specific framing, pricing, and use cases
  • Established partnerships with global retail brands for hospitality-grade interior fit-outs
  • Initiated active conversations with operators and developers across glamping, retreat, and agritourism verticals

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